Hello! I'm excited to work with you

I'm Gabe Herbert and I build the web


WordPress Development

I build plugins and extend existing site behavior.

Site speed & optimization

From configuring caching plugins to writing optimized code, I can help your site to perform well.

Hacked site repairs

If you didn't hire me to prevent this, I can still clean up after you've been hit. Please tell me you have a backup.


I've been building with WordPress since version 2.7. I'm enthusiastic to teach what I've learned.

How I work


Send me your detailed requirements. If you're still working it out, I'm happy to help you flesh out your thoughts. Schedule a consult below.


I'll perform discovery on your existing site, and build out a list of deliverables and milestones.


We work together to refine the milestones. I use an agile workflow to ship early & often. We'll make a plan that matches your timeline & budget.


I start building. You will be involved with reviewing deliverables & testing along the way. MVP is coming!